SIX YEARS, ONE JAR.
MyNutButters.com didn't launch overnight — the idea is six years older than the website. Here's the timeline, delays included.
The plan was simple on paper: get HNB's nut butters in front of people online, without losing the nutrition detail that made them worth making in the first place. The groundwork started — then the world had other plans.
Like most things that year, the project paused. Production priorities shifted, partnerships stalled, and the launch we'd mapped out simply didn't happen.
Even once things reopened, freight delays and shipping disruptions made it impractical to commit to a launch date. The product was ready long before the supply chain was.
MyNutButters.com opens as the exclusive online retailer for HNB Healthy Nut Butters — six years after the idea first started, and worth the wait.